Cezanne HR (SEO)

Voted one of the ‘Best B2B Landing Pages 2020’ by Unbounce

0 %
Increase In Conversion Rate
0 %
Reduction in CPL
0 %
Increase In Deal Close Rate
Since Session Media have taken over the account we have seen a large increase in inbound leads generated. This has allowed us to scale up our ad spend and still remain well within our target cost per lead. The team are obviously passionate about what they do and are forever working on driving better results.
Stephen Hooley
Operations & Marketing Director

About GCC Facilities Management

Established in 1975, GCC offers commercial cleaning and are committed to delivering high-quality services with industry-leading reliability. With a team of 800 cleaners across the UK, they provide high-quality contract cleaning services to over 2000 clients. 

Project Objectives

With 60+ locations across the UK, GCC was looking for a company who could successfully manage and scale a large account, while reducing their cost-per-lead and increasing profitability.  

The PPC Strategy

After the initial review, Session Media completely restructure the account, and built in processes for constant optimisation to ensure each target location achieved their KPIs.

The second step included building ‘conversion-focused’ landing pages, which were both aesthetically pleasing and high converting. As we had to cater for 60+ locations and countless verticals, instead of implementing 100s of separate landing pages (which would impossible to analyse), we utilised dynamic variables to ensure a seamless user experience and simplicity of testing.  

Landing Page Example

PPC Results

  • 61% increase in conversion rate (compared to sending traffic to website)
  • 120% reduction in cost-per-lead
  • Reduction in CPC (due to improved quality score)

Business Results

  • 71% increase in ‘ready-to-buy’ leads.
  • Surpassing monthly lead targets.
  • Adding a PPC Landing Page award to the shelf!

Other actions completed for GCC Facilities Management

  • Keyword Research
  • Ad Copy Testing
  • Landing Page A/B Testing
  • Day-parting
  • Script implementation
  • Advanced call / attribution tracking

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