About Flawless Lashes by Loreta

Flawless Lashes by Loreta are a leading provider of false eyelashes and eyelash products worldwide. Operating from their head office in Crawley, Flawless sell directly to eyelash technicians and businesses all over the world. A little known fact about Flawless is that their lashes have recently been worn by celebrities such as Cardi B.

Project summary

Alongside their product offering, Flawless also provide eyelash courses to aspiring eyelash technicians. Technicians would typically find and book these courses through referrals, word of mouth and, more recently, social media. Our objective was to increase revenue generated from organic traffic driven through course booking by 50% compared to last year.

The SEO Strategy

We began by reviewing the technical health of the Flawless site. We identified that site speed was a slight issue as well as a series of duplicate content issues. We resolved the duplicate content issues but acknowledged that site speed was still an issue.

We then created a content strategy that encompassed keyword research and mapping piece. This helped us to understand the primary and secondary keywords that the target page should be ranking for. With this data at hand, we created and implemented optimised copy for the landing page. Our main tactic to rank this page was to create an asset that would drive the majority of the link-building focus and then utilise internal linking practices to pass link equity to our target page.

Actions completed:
  • Technical review and fixes
  • Keyword research and mapping
  • Content creation
  • Internal linking
  • link-building