GCC Facilities Management
Voted one of the ‘Best B2B Landing Pages 2020’ by Unbounce
- PPC (Google Ads)
0
%
Increase In Conversion Rate
0
%
Reduction in CPL
0
%
Increase In Deal Close Rate
Since Session Media have taken over the account we have seen a large increase in inbound leads generated. This has allowed us to scale up our ad spend and still remain well within our target cost per lead. The team are obviously passionate about what they do and are forever working on driving better results.
Stephen Hooley
Operations & Marketing Director
About GCC Facilities Management
Established in 1975, GCC offers commercial cleaning and are committed to delivering high-quality services with industry-leading reliability. With a team of 800 cleaners across the UK, they provide high-quality contract cleaning services to over 2000 clients.
Project Objectives
With 60+ locations across the UK, GCC was looking for a company who could successfully manage and scale a large account, while reducing their cost-per-lead and increasing the profitability.
The PPC Strategy
The first step after the review was to completely restructure the account and build processes around consistent optimisation and refinement to ensure each target location achieved their KPIs.
The second step included building a ‘conversion-focused’ landing page, which was both aesthetically pleasing and high converting. As we had to cater for 60+ locations and countless verticals, instead of implementing 100s of separate landing pages (which would impossible to analyse), we utilised dynamic variables to ensure a seamless user experience.
Landing Page Example
PPC Results
- 61% increase in conversion rate (compared to sending traffic to website)
- 120% reduction in cost-per-lead
- 55% increase in conversion rate (due to the increase in traffic being high intent)
- Reduction in CPC (due to improved quality score)
Business Results
- 71% increase in ‘ready-to-buy’ leads.
- Surpassing monthly lead targets.
- Adding a PPC Landing Page award recognition to the shelf!
Other actions completed for GCC Facilities Management
- Keyword Research
- Ad Copy Testing
- Landing Page A/B Testing
- Day-parting
- Script implementation
- Advanced call / attribution tracking