About GCC Facilities Management
Established in 1975, GCC offers commercial cleaning and are committed to delivering high-quality services with industry-leading reliability. With a team of 800 cleaners across the UK, they provide high-quality contract cleaning services to over 2000 clients.
Project Objectives
With 60+ locations across the UK, GCC was looking for a company who could successfully manage and scale a large account, while reducing their cost-per-lead and increasing profitability.
The PPC Strategy
After the initial review, Session Media completely restructure the account, and built in processes for constant optimisation to ensure each target location achieved their KPIs.
The second step included building ‘conversion-focused’ landing pages, which were both aesthetically pleasing and high converting. As we had to cater for 60+ locations and countless verticals, instead of implementing 100s of separate landing pages (which would impossible to analyse), we utilised dynamic variables to ensure a seamless user experience and simplicity of testing.