About GCC Facilities Management
Established in 1975, GCC offers commercial cleaning and are committed to delivering high-quality services with industry-leading reliability. With a team of 800 cleaners across the UK, they provide high-quality contract cleaning services to over 2000 clients.
The PPC Strategy
After the initial review, Session Media completely restructure the account and built-in processes for constant optimisation to ensure each target location achieved its KPIs.
The second step included building ‘conversion-focused landing pages, which were both aesthetically pleasing and high converting. As we had to cater for 60+ locations and countless verticals, instead of implementing 100s of separate landing pages (which would impossible to analyse), we utilised dynamic variables to ensure a seamless user experience and simplicity of testing.
Other actions completed for GCC Facilities Management
- Keyword Research
- Ad Copy Testing
- Landing Page A/B Testing
- Script implementation
- Advanced call/attribution tracking