120% Reduction In Cost-Per-Lead

61 %

Increase In Conversion Rate

120 %

Reduction in CPL

71 %

Increase In Deal Close Rate

Since Session Media have taken over the account we have seen a large increase in inbound leads generated. This has allowed us to scale up our ad spend and still remain well within our target cost per lead. The team are obviously passionate about what they do and are forever working on driving better results.

Stephen Hooley

Operations & Marketing Director

About GCC Facilities Management

Established in 1975, GCC offers commercial cleaning and are committed to delivering high-quality services with industry-leading reliability. With a team of 800 cleaners across the UK, they provide high-quality contract cleaning services to over 2000 clients.

Project Objectives

With 60+ locations across the UK, GCC was looking for a company that could successfully manage and scale a large account, while reducing their cost-per-lead and increasing profitability.

The PPC Strategy

After the initial review, Session Media completely restructure the account and built-in processes for constant optimisation to ensure each target location achieved its KPIs.

The second step included building ‘conversion-focused landing pages, which were both aesthetically pleasing and high converting. As we had to cater for 60+ locations and countless verticals, instead of implementing 100s of separate landing pages (which would impossible to analyse), we utilised dynamic variables to ensure a seamless user experience and simplicity of testing.

Other actions completed for GCC Facilities Management

Keyword Research
Ad Copy Testing
Landing Page A/B Testing
Day-parting
Script implementation
Advanced call/attribution tracking

The Landing Page

Landing Page

GCC Landing Page

Like with the majority of our PPC campaigns, this landing page was used a conversion-focused based which reduced the friction for a users to get in contact. It was voted one of the Best B2B Landing Pages 2020 by Unbounce.