Corestream – Case Study (PPC)

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Corestream

ppc

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43%

Increase In Demo Requests

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37%

Increase In Conversion Rate

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13%

Decrease In Cost-per-click

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CoreStream were looking for a PPC specialist to take full ownership for Google Adwords campaign, because managing this process internally was becoming cumbersome, expensive and not reaping enough rewards. B2Bmetric were recommended to us by our PR firm, and we saw results almost instantly. Ben set up performance tracking so that we were able to track sales leads back to specific campaigns, keywords and pages. The volume of sales enquiries we receive via our website has increased significantly, and Ben is always on the lookout for new innovative ways to improve CoreStream’s performance. We highly recommend him!

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About CoreStream

CoreStream provides organisations with the technology and support to help them manage risk and compliance more efficiently and effectively.  Initially founded as a consultancy, CoreStream quickly identified the need for a solution that better addressed the needs and challenges their customers were facing.

Project summary

CoreStream had been running PPC for a short while without yielding anything from it. We were given the task of optimising the Adwords account in a bid to drive more high quality demo requests for their compliance software. The main driver of these requests were largely coming from referrals and word of mouth.

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The PPC Strategy

We started with a full account review. The market is incredibly competitive meaning that many competitors are bidding on high intent, expensive keywords. Due to the expensive nature of the market, we conducted keyword research to identify the most profitable keywords. We then created highly targeted ad groups with relevant ad copy, making use of advanced bid adjustments and bid strategies to maximise conversions.

We continued to research and optimise the account, targeting only high intent search queries that yield the most profitable results. With these actions we drove higher quality traffic to key landing pages and, as a result, managed to increase demo requests whilst bringing cost down year-on-year.

Actions completed:

  • Full Account Review
  • Keyword Research
  • Ad Copy and Extension Creation
  • Account Set-up
  • Bid Adjustment
  • Ad Schedule Creation
  • Creation of Bid Strategy
  • Location Targeting
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    Proven Results

    • 43% increase in demo requests compared to the same period in 2017
    • 37% increase in conversion rate compared to the same period in 2017
    • 13% decrease in cost-per-click compared to the same period in 2017
    • 8% increase in clicks compared to the same period in 2017 despite a decrease in cost
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