In this episode, we look at common mistakes B2B Marketers make in Google Ads, including:

– How overspending can kill account performance
– First touchpoint attribution reports don’t help make informed decisions
– Feedback Loops usually end with account data, not CRM data
– PPC doesn’t stop with Google Ads
– Data-led landing Pages are a must for paid search
– Competitor bidding is pretty much pointless
– Use the data to inform & expedite your SEO Strategy