A Working with Session Media has been a game changer. The quality of leads coming through from our ideal customer profile has noticeably improved.
SEO THAT GENERATES PIPELINE, NOT JUST RANKINGS
We get B2B brands ranking for commercial keywords your buyers are searching in Google today, then tie that organic traffic to lead generation and closed deals, not rankings and traffic.
RANDOM SEO TACTICS DON'T DRIVE PIPELINE. A SYSTEM DOES.
Most SEO is a bag of tactics done in isolation, a few backlinks here, some blog posts there. We run it as one system instead, where research feeds the content, the content earns the authority, and the technical foundations hold it all up. Every part points at the same outcome: rankings for the searches that turn into qualified demos and deals, measured against pipeline, not a traffic chart.
B2B SEO
Category Research
We map every search your buyers make, from first problem to final shortlist and competitors operating in the market, then filter out the vanity terms. You get the commercial keywords that actually pull demand and revenue, not a list sorted by volume.
Content Roadmap
We reverse-engineer what’s already ranking, then build the plan to beat it. New pages where there’s a gap, and sharper optimisations to the pages you’ve already got that are close but not yet pulling their weight
Building Authority
Rankings follow trust, and trust is earned off your site. We build yours through editorial backlinks, reviews, citations and brand mentions across the places your buyers and the algorithm already pay attention to.
Technical Healthcheck
We run a full technical audit before anything else, because if Google can’t crawl, index and trust your site, the rest is wasted effort. We fix the foundations first: speed, crawlability, internal links and cannibalisation.
Reporting on Pipeline, not just traffic
We tie rankings and organic traffic back to your CRM, connecting them to demo requests, qualified leads and closed deals. So you see the pipeline SEO is actually creating, not just sessions climbing on a dashboard.
Multi-language and Global
Most of our clients sell across borders, so we do too. We run SEO in every market and language you operate in, with native-level keyword research and content, not translated guesswork that buyers see straight through.
That’s the most common reason brands come to us. The usual problem is being ranked for high-volume terms that look good in a report but never had buying intent behind them. We start from the commercial searches your buyers actually use, then tie rankings back to demo requests and closed deals, so you’re measured on pipeline, not sessions.
Some wins come early, fixing cannibalisation, technical issues and underperforming pages can move rankings within the first couple of months. Really, the sooner we get sign-off, the sooner we get results! We front load a lot of the work so that we can start getting results into the CRM within the first few months.
Yes, and it tends to get the best results. We plug into your team as an extension of it, sharing the research, briefs and priorities so your people can move faster rather than waiting on us. You stay in control of the brand and direction, we bring the SEO firepower and the data behind it.
Yes. Most of our clients sell globally, so we run multi-market SEO with native-level keyword research and content for each language and region, not translated guesswork. We also handle the technical side of international SEO, hreflang, market targeting and the structure that stops your own pages competing across regions.
No, and be wary of anyone who does. Nobody controls Google’s algorithm, and guaranteed positions usually mean low-value terms nobody searches. What we commit to is a clear strategy, transparent reporting, and a focus on the rankings that actually drive pipeline, with the CRM data to show what’s working.
All the major ones. We’re set up to pull pipeline data from HubSpot, Salesforce, Pipedrive and others, so we can connect organic rankings to real demo requests and closed deals in whatever system you already use. If your CRM is more niche, we’ll work with your team to map the same attribution, you don’t need to switch tools to work with us.
Get your custom strategy directly from one of our Founders.
We’d love help you start exceeding your pipeline goals – here’s how the process works:



