Primary Keywords at #1


Increase in Organic Sessions


Increase in Demo Requests
Sue Lingard
Marketing Director

About Cezanne HR

Cezanne HR is a leading provider of flexible Cloud HR software solutions to mid-sized organisations in the UK and worldwide. Ideally suited to companies with between 100 and 5,000 employees, Cezanne HR is trusted by thousands of HR professionals all over the globe.

Project Objectives

The primary objective was to rank Cezanne HR top for their 2 primary keywords in Google (UK). These keywords are in the competitive software and systems space.

The SEO Strategy

With SaaS keywords becoming some of the most competitive across the search landscape (in particular, Google UK) and with the SERPs increasingly dominated by review websites, such as Capterra & G2, our task was to find a way to sit on top of the pile, ahead of key competition.

Our first step was an evaluation of the content and structure of Cezanne HR’s website, which we then benchmarked against companies targeting the same space. The subsequent amendments of the key pages ensured that we were providing more information, depth, context and a thorough understanding of the space, compared with competitors. This all helps to demonstrate expertise, authoritativeness and trustworthiness (EAT) to Google, a fundamental in SEO. Alongside this, we also configured the hierarchy of the site, ensuring it was optimised for the target phrases.

We also worked alongside Cezanne HR to develop several survey-led campaigns addressing hot topics in human resources. These were then turned into compelling infographic & microsite content that we pitched into industry and top tier press, who used the data shared with them and subsequently linked back to the site as a source reference. This approach helped us to achieve a link in Forbes, as well as other top publications.

SEO Campaigns


Trust in HR

We surveyed 1000 UK workers in organisations of over 250 employees to understand whether they trust their HR teams, and to learn what HR could be doing to foster greater trust in their organisations.

Socially Distant Work Socials

With the pandemic preventing us from socialising as we once did, it is imperative for business leaders to put in place new and imaginative ways to bring employees together and keep their culture alive. Cezanne HR have collated the 12 top online activities that will foster team building and get staff involved. Tried and tested and scored on popularity by UK workers, each comes with outline costs and instructions.

SEO Results

  • Ranking #1 for Software & Systems keyword
  • 22% increase in organic sessions (YoY)
  • 12% increase in demo requests
  • 100+ backlinks generated
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