8.8X Return On Ad Spend - Session Media

17 %

Over Lead Target

8.8 X

Return On Ad Spend

10 %

Conversion Rate Into SQO

We approached Session Media with very specific lead generation & revenue targets to hit for the year. They were great at walking us through the process, and laying out how each channel would work towards reaching our goal. After 6 months of working together, we are above our original target and upping ad spend across PPC Channels. Looking forward to a long term relationship with the team.

Chanel Joseph

Head Of Marketing EMEA

About BlueBridge One

BlueBridge One is a leading EMEA Oracle NetSuite Solution Provider and winner of six consecutive international 5 Star Awards. Since 2003, BlueBridge One has partnered with fast-growing and mid-sized companies to deliver scalable cloud-based business systems.

Project Objectives

The primary objective was to increase sales qualified opportunities (SQOs) for their services across EMEA. This also included creating demand from companies that may not have been looking for the service in the immediate future.

The Google Ads Strategy

Account rebuild and restructure
Constant testing of match types & keywords
Designing, building and testing landing pages with alternate content CTAs
Optimising bid settings
Scaled spend in areas with high conversion value and low impression share
Setup of Google Data Studio report
Advanced attribution tracking to review buying process
Dynamic call tracking

The LinkedIn Ads Strategy

Tested a range of new ad creative, images and ad copy
Testing landing page design and content, as well as alternate CTAs
Testing demographic & interest audiences, ABM & remarketing campaigns
Conversion & event tracking

Business Results

Surpassing internal lead/revenue targets
8.8X ROAS (to qualified lead)
10%+ conversion rate into opportunity (within 6 month period)
Demand generation campaigns which increased branded search & direct traffic as well as organic attributed last-click conversions.

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Case Study