In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We discuss:

  • What’s the role of the Head of Demand Gen?
  • What success metrics do you monitor closely (excluding marketing attributed revenue)?
  • Favourite ad platform for B2B SaaS?
  • If you had 100K more a month, how would you allocate it?
  • What’s been the biggest challenge in your role so far?
  • What does an ideal marketing team structure look like?
  • What ideas/strategies have you seen success from which seemed unlikely?
  •  What advice would you give to someone getting started in B2B / SaaS marketing?