B2B Myths Started By B2C Marketers

In this episode of IMNs, we look at the main B2B myths started by B2C marketers. As the majority of information you find on the internet is written by B2C marketers, naturally, B2B marketers take B2C advice and apply it to selling enterprise products or services.

The main myths we’ve come across and discuss in today’s podcast are:

– LinkedIn Ads are expensive
– People Don’t Use Bing
– CRO primarily happens on-page
– Reporting by channel is a good way of reporting
– High production value is key
– Facebook doesn’t work for B2B
– You need to be a product expert