About Gravitee.io

Gravitee is a comprehensive API, event, and agentic AI management platform trusted by some of the world’s largest enterprises. It enables organizations to manage every API across gateways and brokers, secure and govern event streams like Kafka, and consolidate AI agents—all in one place.

 

 

Project Summary

Overseeing multi-channel paid media strategies across multiple regions, we helped Gravitee drive qualified demand at scale – delivering a 41% year-on-year increase in Paid & Direct SQLs and a 65% uplift in total leads across all channels. 

With a focus on creative iteration, audience refinement, and channel efficiency, we supported Gravitee’s ambitious growth targets while improving pipeline contribution and lead quality.

 

 

Paid Media Strategy

We rebuilt Gravitee’s search campaigns from the ground up, focusing on intent-led keyword targeting and tighter alignment between keywords, ad copy, and landing page messaging. This ensured we were matching the right message to the right user at the right stage of the funnel – maximising relevance and reducing wasted spend.

Using insights from HubSpot, we identified which keywords were driving qualified pipeline, allowing us to prioritise high-converting terms and exclude low-value traffic. This data-led approach sharpened campaign performance and helped drive efficiency across both NORAM and EMEA.

We overhauled Gravitee’s LinkedIn strategy with a full-funnel structure designed to educate, engage, and convert technical and business decision-makers. The approach began with brand-led first-touch campaigns to build familiarity and trust, followed by ABM and retargeting layers that moved prospects through the funnel.

Creative was a key performance lever, with bold visuals and messaging that has helped Gravitee cut through the noise and resonate with hard-to-reach personas. We deployed a range of content formats, centred on problem/solution messaging, proof-driven statistics, and customer case studies, ensuring relevance at each stage of the buying journey.

 

 

Paid Media actions completed:

  • Conducted full account reviews and audits across Google, Bing & LinkedIn
  • Rebuilt Google, Bing, and LinkedIn ad accounts with performance-led structures
  • Created tailored ad messaging and bold creative aligned with Gravitee’s positioning
  • Developed a multi-phase marketing funnel to engage priority audiences and drive pipeline growth.
  • Regular campaign optimisation based on CRM analysis, SQL attribution & platform insights
  • Designed and built 1x bespoke landing page to support paid campaigns
  • 8+ ad creatives using a problem/solution-led approach