About Emperia
Emperia is a leading virtual reality platform that empowers retailers to create immersive, interactive digital experiences. Their cutting-edge technology bridges the gap between physical and digital retail, enhancing customer engagement, story-telling and driving online conversions.
Project summary
Emperia partnered with Session Media to scale their lead generation efforts and reach decision-makers within the retail and beauty space more effectively, using digital advertising.
As a Scale-up they needed a strategic paid media approach to increase visibility among high-value prospects, and drive marketing qualified leads.
The Paid Media Strategy
We’ve been working with Emperia since 2021, supporting their growth through a full funnel paid media strategy across Google, Meta, LinkedIn, and Twitter. Our campaigns are designed to maximise visibility among top decision-makers and drive qualified conversions across the channels.
On LinkedIn, we take a highly targeted approach using account-based marketing (ABM)..
Campaigns are segmented by sector, allowing us to tailor messaging and creatives to the unique needs of each industry. We used multiple ad formats to tell Emperia’s story and showcase use cases, helping to nurture interest and build brand credibility among prospects.
On Twitter, our strategy emphasises awareness and top-of-funnel engagement with visually compelling creative that highlights Emperia’s cutting-edge virtual experience technology – reinforcing Emperia’s position as an innovator in the virtual retail space. Alongside this, a strong retargeting approach on Meta has helped to drive a consistently high engagement rate.
Actions completed:
- Full Multi Channel Account Reviews/Audits
- Account Restructures
- Ad Copy and Creative Testing
- Lead Quality Monitoring
- ABM Strategy
- Multiple Ad Format Testing
Proven Results
- 500+ Demo Requests
- Leads from household brands / enterprise fashion brands
- 50% Increase – To Brand & Direct Traffic YoY
