BlueBridge One

0 %
Over Lead Target
0 X
Return On Ad Spend
0 %+
Conversion Rate Into SQO
We approached Session Media with very specific lead generation & revenue targets to hit for the year. They were great at walking us through the process, and laying out how each channel would work towards reaching our goal. After 6 months of working together, we are above our original target and upping ad spend across PPC Channels. Looking forward to a long term relationship with the team.
Chanel Joseph
Head Of Marketing EMEA

About BlueBridge One

BlueBridge One is a leading EMEA Oracle NetSuite Solution Provider and winner of six consecutive international 5 Star Awards. Since 2003, BlueBridge One has partnered with fast-growing and mid-sized companies to deliver scalable cloud-based business systems.

Project Objectives

The primary objective was to increase sales qualified opportunities (SQOs) for their services across EMEA. This also included creating demand from companies who may not have been looking for the service in the immediate future.  
 

The Google Ads Strategy

  • Account rebuild and restructure
  • Constant testing of match types & keywords
  • Designing, building and testing landing pages with alternate content CTAs
  • Optimising bid settings
  • Scaled spend in areas with high conversion value and low impression share
  • Setup of Google Data Studio report
  • Advanced attribution tracking to review buying process
  • Dynamic call tracking

The LinkedIn Ads Strategy

  • Tested a range of new ad creative, images and ad copy
  • Testing landing page design and content, as well as alternate CTAs
  • Testing demographic & interest audiences, ABM & remarketing campaigns
  • Conversion & event tracking

Business Results

  • Surpassing internal lead/revenue targets
  • 8.8X ROAS (to qualified lead)
  • 10%+ conversion rate into opportunity (within 6 month period)
  • Demand generation campaigns which increased branded search & direct traffic as well as organic attributed last-click conversions.

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