CPD Standards

Winner of ‘Best B2B SEO Campaign 2020’ – by The Drum

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Increase In UK Traffic
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Session Media made it very easy for us to increase their budget for our 2020 SEO activity. We’ve not only seen a large increase in website traffic this year, but a considerable amount more revenue generated organic search. They took the time to learn what we were looking to achieve and talked us through every step of the process.
Amanda Rosewarne
Managing Director

About CPD Standards

The CPD Standards Office provides CPD accreditation to training course providers. In a highly competitive market, CPD Standards was seeking a Search Engine Marketing Company who could boost online visibility and profitability.

Project Objectives

The main objective was to increase the lead volume for their highest margin products. This would be achieved by ranking their product pages at the top of the organic search results.
 

The SEO Strategy

The main challenge SEOs face when trying to build links at scale to a B2B website is figuring out what incentive they can give the publishers to write about your brand.

The task set to SM was to build a creative asset with a compelling news story that would make CPD Standards ‘linkable’. This led to the development of the ‘Unique Learning League’ a creative digital PR outreach campaign within the training category, as a means to gain backlinks in highly relevant and high authoritative publications.

The Campaigns

SEO Results

  • 100%+ increase in UK traffic
  • 100%+ increase in US traffic
  • 55% increase in conversion rate (due to the increase in traffic being high intent)
  • Increasing website load time from 6.3 seconds to 1.10 seconds
  • 50+ backlinks generated, including: 
    Training Journal
    – Home Business Magazine
    – Classy.org
    – Martech Series
    – Edtecnology
    – Devrix
    – E-campus News
    & Many more…

Business Results

  • 61% increase in ‘ready-to-buy’ leads.
  • 1092% increase in ROI (over a 12 month period)
  • Adding an SEO Awards to the trophy shelf!

Other actions completed for CPD Standards.

  • Site Health Check (SEO Audit) 
  • Keyword Research
  • Content Strategy
  • Content Improvement
  • Link-building (Digital PR campaign)

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