70+

Increase In Leads

39 %

New Keywords Ranking

95 %

Increase In Conversion Rate
Mandy Brown
Director

About Lawsure

LawSure Insurance is a leading independent broker specialising in innovative insurance solutions for solicitors and their clients. They provide insurance across many classes of business – from Title Insurance for Conveyancing solicitors and developers, Wills and Probate covers for Probate solicitors and M&A and Tax Indemnity Insurances for Corporate lawyer

Project Objectives

The main objective was to increase the lead volume for their highest margin products. This would be achieved by ranking their product pages (which performed well in Google ads), at the top of the organic search results.
The SEO Strategy

In a competitive industry, Lawsure needed to improve their sites Domain Authority to be able to rank at the top of organic search results pages. To do this, Session Media were tasked with acquiring backlinks from relevant high-quality publications.

In order to get high-tier publications to link to Lawsure, we needed to create an asset that appealed to the masses (and therefore mainstream press), whilst still remaining relevant to their product offering. To do this, we created two infographics (below) which tied in nicely to the topics we were trying to rank for but weren’t so niche that there were limited places to feature them.

Other actions completed for LawSure:

  • Site Health Check (SEO Audit)
  • Keyword Research
  • Content Improvement
  • Link-building (Digital PR campaign)
  • Internal linking
  • Advanced call tracking implemented

The SEO Campaigns

Infographic

9 Lesser Known Things To Look For When Buying A House

Getting placements in mainstream media isn't always easy for companies with B2B offerings such as insurance. Instead of getting placed on the same industry blogs as competitors in the industry, we built a creative asset which appealed to a wide audience whilst being relevant to the insurance space.
Infographic

The Most Expensive Views In the UK

Similar to the previous infographic, we created a reactive campaign around CV-19 and the most expensive views in UK (as an interesting story while so many people stayed indoor). This simple campaign tied in world-events and the housing market.

SEO Results

  • #1 for target keywords.
  • 39 New Keywords.
  • 11% increase in organic sessions.
  • 22% increase in new users, meaning more brand exposure for the business.
  • 40 backlinks generated, most of which were high authority and high relevance to the insurance / property space

Business Results

  • Increase in 70% of inbound leads, made via the website or via calls.
  • A very happy sales team!

Like the sounds of this?

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