LawSure Insurance is a leading independent broker specialising in innovative insurance solutions for solicitors and their clients. They provide insurance across many classes of business – from Title Insurance for Conveyancing solicitors and developers, Wills and Probate covers for Probate solicitors and M&A and Tax Indemnity Insurances for Corporate lawyer
In a competitive industry, Lawsure needed to improve their sites Domain Authority to be able to rank at the top of organic search results pages. To do this, Session Media were tasked with acquiring backlinks from relevant high-quality publications.
In order to get high-tier publications to link to Lawsure, we needed to create an asset that appealed to the masses (and therefore mainstream press), whilst still remaining relevant to their product offering. To do this, we created two infographics (below) which tied in nicely to the topics we were trying to rank for but weren’t so niche that there were limited places to feature them.
Other actions completed for LawSure:
- Site Health Check (SEO Audit)
- Keyword Research
- Content Improvement
- Link-building (Digital PR campaign)
- Internal linking
- Advanced call tracking implemented