In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We discuss:
- What’s the role of the Head of Demand Gen?
- What success metrics do you monitor closely (excluding marketing attributed revenue)?
- Favourite ad platform for B2B SaaS?
- If you had 100K more a month, how would you allocate it?
- What’s been the biggest challenge in your role so far?
- What does an ideal marketing team structure look like?
- What ideas/strategies have you seen success from which seemed unlikely?
- What advice would you give to someone getting started in B2B / SaaS marketing?