This workshop takes you through how to read, review and analyse key website data to help you make informed marketing and business decisions.

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    1. Find Actionable Data

    This first section covers how marketers can get away from just reading data and reporting on it, to actually forming a plan around data analysis.

    2. Goals & Conversions

    Data means nothing without conversion tracking. This section goes through the 3 main goals you NEED to have in analytics.

    3. User Experience

    Using analytics data, work out which parts of your website and content are performing well, and which ones are bottlenecks (using behaviour flow)

    4. Remarketing Groups

    Segment first time browsers from engaged prospects by utilising Audience Definitions to tailor their buyer journey.
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