HOW TO RUN PROFITABLE PPC CAMPAIGNS (B2B EDITION)

In partnership with the CPD Standards Office, this 50 minute workshop takes you through the process of increasing the profitability of your Google Ads account.

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    1. Targeting The Right Traffic

    1. Targeting The Right Traffic Find out how you can target users who are ready to buy your product or service at that precise moment moment in time

    2. Landing Page Optimisation

    Lean the best practices behind how to entice your users to get in touch. Including actionable examples and crucial landing page components.

    3. Tracking

    Lean the 3 methods of conversion tracking which are vital to ensure you're properly optimising your account and tracking ROI.

    4. ROI

    Finally we touch on reporting and how a feedback loop can help both marketers and business owners understand the full value of PPC.
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