In this episode, we reflect on all the pitches we had in 2021. With over 79 conversations with businesses about their marketing, several trends emerged.

  • Digital marketers are spread too thin
  • Unclear direction leads to shot-term / reactive marketing
  • Marketing budgets don’t marry up to sales team size/demand
  •  Direct attribution leads to lousy marketing practices

We also cover the top things we’ve learned about marketing and sales from managing this process.