About BlueBridge One
BlueBridge One is a leading EMEA Oracle NetSuite Solution Provider and winner of six consecutive international 5 Star Awards. Since 2003, BlueBridge One has partnered with fast-growing and mid-sized companies to deliver scalable cloud-based business systems.
Project Objectives
The primary objective was to increase sales qualified opportunities (SQOs) for their services across EMEA. This also included creating demand from companies that may not have been looking for the service in the immediate future.
The Google Ads Strategy
- Account rebuild and restructure
- Constant testing of match types & keywords
- Designing, building and testing landing pages with alternate content CTAs
- Optimising bid settings
- Scaled spend in areas with high conversion value and low impression share
- Setup of Google Data Studio report
- Advanced attribution tracking to review buying process
- Dynamic call tracking
The LinkedIn Ads Strategy
- Tested a range of new ad creative, images and ad copy
- Testing landing page design and content, as well as alternate CTAs
- Testing demographic & interest audiences, ABM & remarketing campaigns
- Conversion & event tracking
Business Results
- Surpassing internal lead/revenue targets
- 8.8X ROAS (to qualified lead)
- 10%+ conversion rate into opportunity (within 6 month period)
- Demand generation campaigns which increased branded search & direct traffic as well as organic attributed last-click conversions
BluebridgeONE
After 6 months of working together, we are above our original target and upping ad spend across PPC Channels. Looking forward to a long term relationship with the team.
