B2B SaaS Marketing

SaaS Digital Marketing Agency

We’ve helped many B2B SaaS clients from Seed through to Series C hit their SQL & Pipeline targets.

Forget About Leads. Focus On Revenue

From strategy to implementation, Session Media helps ambitious SaaS brands hit revenue targets. We deliver results, not just email addresses.

We partner with software companies to ensure they capture existing market demand, as well as help them create new demand to expedite their growth.

We’re the silent partner behind some serious SaaS growth, and we’d love to see if we’re a match.

The SaaS Growth Approach

1

Capturing Demand

We devise and implement search engine strategies (SEO & Paid Search) that captures existing market demand. We monopolise search results pages for your high intent keywords, which capitalises on direct-response leads at the point of intent.

2

Demand Generation

There’s always a ceiling to the number of people looking for your software each month. We leverage Paid Social channels and technical content to educate your target audience market on why your product’s their ideal solution.

3

Becoming An Authority

Creating and amplifying content through Search, Social and Digital PR campaigns to position your brand and team as an authority within the category, which feeds into the demand generation and capture strategies.

4

Attribution Modelling

We build out attribution models which allow you to successfully quantify the impact of different channels, audiences and creative. This gives visibility to the levers that need to be pulled to create more impact.

5

Feedback Loop Reporting

Our real-time dashboard integrates marketing results and CRM data to show the bottom-line impact of the demand generation and capture activity.

6

SaaS Playbooks

We’re 50% consultant and 50% digital implementation partner. We take our learning from 30+ B2B industries to advise on the best approach for both marketing activity and pipeline management.

What We Offer

OUR SEO SERVICES

PPC SERVICES

GOOGLE ADS

Capture in-market buyers the moment they start searching for a solution. We build B2B Google Ads campaigns engineered to drive demo requests and pipeline – not just clicks from job seekers and competitors.

B2B Google Ads
PPC SERVICES

LinkedIn Ads

The only platform where you can target buyers by job title, company size, and industry at scale. We use LinkedIn to build mental availability with your ICP long before they’re ready to buy – so when they are, you’re the first call.

LinkedIn Ads
PPC SERVICES

BING ADS

Often overlooked, rarely beaten on CPC. Bing puts you in front of decision-makers using Microsoft-stack tools at work – typically older, more senior, and harder to reach on Google. Lower competition, lower costs, same buyers.

Bing Ads
SEO

AI SEO

We get B2B brands cited and recommended across ChatGPT, Gemini, AI Overviews and Perplexity, at the time when your prospects are looking for suppliers, then tie that visibility to demo requests and closed deals.

AI SEO Agency
Rotageek

A Working with Session Media has been a game changer. The quality of leads coming through from our ideal customer profile has noticeably improved.

250+ Qualified Demo Requests In Year 1
Emperia

Working with Session-media over the past 6 years has been instrumental in helping us scale our paid media efforts.

500+ Qualified Demo Requests
BluebridgeONE

After 6 months of working together, we are above our original target and upping ad spend across PPC Channels. Looking forward to a long term relationship with the team.

8.8X Return On Ad Spend
Gravitee.io

Session Media has brought clarity and structure to our paid media strategy. Their ability to blend data insights with strategic execution has led to a notable lift in SQLs and overall lead volumes.

+41% increase in Paid & Direct SQLs (YoY)
Onestream

Not only have Session-Media’s results exceeded expectations, they are true platform experts, highly proactive, and genuinely really easy to work with, making them a great partner for our digital marketing department

+28% increase in total leads
THE BRANDS WE’VE SCALED

Explore our successful SEO campaign results

SEO, PPC

250+ Qualified Demo Requests In Year 1

Learn how Session Media’s integrated PPC and SEO strategy delivered 250+ leads (in the first year) and a 78% boost in organic pipeline, helping Rotageek attract enterprise decision-makers and scale growth.

PPC

+41% increase in Paid & Direct SQLs (YoY)

PPC

+28% increase in total leads

Learn How Session Media’s Paid Media campaigns drove a 28% increase in total leads, helping OneStream consistently reach senior finance leaders across global markets.

PPC

500+ Qualified Demo Requests

Learn how Session Media’s multi-channel PPC strategy delivered 500+ demo requests, a 50% uplift in brand and direct traffic, and enterprise leads that supported Emperia’s growth from Seed to Series A.

SEO

104% Increase In Inbound Leads

Learn how Session Media were able to over double inbound lead through SEO, in an industry who heavily compete in offline media.

SEO

ROAS of over 3000% from closed-won revenue

Learn how Session Media used a creative-led paid media strategy, paid search and SEO to drive measurable pipeline growth, generating a 3000% return on ad spend from closed-won revenue – with an approach so effective that competitors are now attempting to replicate it

PPC

118% Increase In Qualified Enterprise Opportunities

Learn how Session Media increase qualified enterprise opportunities by 118% & reduced CPA by 97%.

SE

#1 Ranking for FinTech Software Keywords

Learn how Session Media used tactical on-page optimisation, internal linking and strategic link building to rank Provenir top for their target set of keywords in the US, outranking competitors with deep pockets.

PPC

43% Increase In Demo Requests

Learn how Session Media completely restructured Corestream’s Google Ads account to increase their Demo Requests by 43% & decrease CPA by 90%.

PPC

8.8X Return On Ad Spend

With very specific target to hit, this case study walks through how Session Media utilised Google Ads to capture existing demand, as well as LinkedIn Ads to create new demand – resulting in BlueBridge One coming in above their yearly targets.

SEO

70% Increase In Leads

Lawsure Insurance had historically acquired the majority of their inbound leads from Google Ads. This case study takes you through the process Session Media used to translate this PPC data into a profitable…
& lead generating SEO strategy.

SEO

379% Increase In New Users

After a successful website migration, learn how Session Media helped UK Connect rank at the top of search engines for their target keywords.

SEO

+162% Increase in Form Fills from SEO

Learn how Session Media used technical SEO, on-page optimisation, internal linking and a variety of entity stacking, link building & digital PR to rank EM Law for a number of highly profitable terms in the competitive UK law industry .

SEO

600+ Keywords Rankings

With a combination of Technical, On-page and Off-page SEO, learn how Session Media were able to increase traffic and fill Communigator’s sales pipeline.

PPC, SEO

400% Increase In Inbound Leads

Learn how 4D used Session Media to increase the inbound lead generation by 400% YoY, and outperform some of the largest competitors in the world in Search Engines.

SEO

1092% Return On Investment

Winning The Drum’s ‘Best B2B SEO Campaign 2020’ – learn how session media used Digital PR along with Technical SEO to skyrocket organic revenue for The CPD Standards Office.

GET IN TOUCH

Get your custom strategy directly from one of our Founders.

We’d love help you start exceeding your pipeline goals – here’s how the process works:

1
Fill in the online form
2
Have a discovery call with us
3
Receive your Custom Proposal