A Working with Session Media has been a game changer. The quality of leads coming through from our ideal customer profile has noticeably improved.
Paid Search is beautiful. It’s one of the only ways you can repeatedly get in front of your ideal customer at the point in time they are looking to buy.
What’s not so beautiful is some of the accounts we audit. From poor search term intent, lazy structures, overlapping match types and so on, it’s easy to see why people can loose faith in it’s effectiveness.
If you want this faith restored, or an honest assessment on whether it’s the right channel for you – get in touch.
Most search terms look good. Most aren’t. After spending tens of millions on Google Ads, we’ve learned to spot the duds during research, before they ever cost you a penny.
Most accounts have no rhyme or reason, exact match here, broad match there. We build accounts that avoid conflicts & scale to max out impression share.
Strangely, ad copy is often an afterthought, even thought it’s the only part the user actually sees. Our framework takes your value prop and runs tests against the best angle.
Sending intent traffic to your site is half the battle, the other half is getting the user to get in touch. We manage this full battle with you, with tried & tested high conversion landing page structures.
Tracking is the foundation of Paid Advertising. Whether it’s a form fill, CRM lifecycle update, or inbound phone call. We make sure it’s configured properly. We also Ensure Primary & secondary goals are allocated correctly.
Google Ads doesn’t work in isolation. Whether we use this as the first touchpoint to then remarket on other channels, or use other channels to drive traffic to then remarket through Paid Search – we cover all bases.
We’d love help you start exceeding your pipeline goals – here’s how the process works: