About CPD Standards
The CPD Standards Office provides CPD accreditation to training course providers. In a highly competitive market, CPD Standards was seeking a Search Engine Marketing Company who could boost online visibility and profitability.
Project Objectives
The main objective was to increase the lead volume for their highest margin products. This would be achieved by ranking their product pages at the top of the organic search results.
The SEO Strategy
The main challenge SEOs face when trying to build links at scale to a B2B website is figuring out what incentive they can give the publishers to write about your brand.
The task set to SM was to build a creative asset with a compelling news story that would make CPD Standards ‘linkable’. This led to the development of the ‘Unique Learning League’ a creative digital PR outreach campaign within the training category, as a means to gain backlinks in highly relevant and high authoritative publications.
Actions completed:
- Site Health Check (SEO Audit)
- Keyword Research
- Content Strategy
- Content Improvement
- Link building (Digital PR campaign)
SEO Results
- 100%+ increase in UK traffic
- 55% increase in conversion rate (due to the increase in traffic being high intent)
- 100%+ increase in US traffic
- Improving website load time from 6.3 seconds to 1.10 seconds
- 50+ backlinks generated
Business Results
- 61% increase in ‘ready-to-buy’ leads
- 1092% increase in ROI (over a 12 month period)
- Adding an SEO Award to the trophy shelf
“Session Media made it very easy for us to increase their budget for our 2020 SEO activity. We’ve not only seen a large increase in website traffic this year, but a considerable amount more revenue generated organic search. They took the time to learn what we were looking to achieve and talked us through every step of the process.”
