Expandi, the largest European B2B adtech and martech provider today announced the integration of Session Media Ltd, an award-winning UK-based B2B digital agency into the group.
Session Media’s forward-thinking digital advertising and optimisation services will complement Expandi Group’s existing tech-enabled offerings, opening new opportunities for current and future clients and agencies around the globe.
Expandi’s account-based marketing (ABM) platform powered by unique data segments, including comprehensive European intent data used to execute highly effective advertising campaigns, maximise media investment, as well as identify and target the best B2B audiences.
The integration of the two companies will allow marketers to boost their digital marketing strategy, optimise online presence, and improve the results of advertising campaigns by leveraging the fully integrated services offered by the group.
Ben Brown, Managing Director at Session Media, said: “This partnership is a great addition to our performance marketing offering. It helps to increase the impact of client campaigns by leveraging award-winning ABM tools and intent data to improve omnichannel reach and attribution.”
Raffaele Apostoliti, CEO at Expandi, said: “This partnership will expand our digital advertising service offering, now including search engine optimisation (SEO) SEO and search engine marketing (SEM). Our client’s brands and partner agencies will be able to leverage our new expertise to deliver better results and maximise marketing budgets.”
About Expandi Group
Expandi Group, the largest B2B adtech and martech provider in Europe, was established in 2000 by former HP Managers anticipating trends and bringing innovative thinking around ROI marketing to the tech industry. Through the last two decades, Expandi has built and optimised the most comprehensive insights-driven data and digital advertising platforms, delivering invaluable services to most of the top B2B brands, leading B2B agencies and global media agencies.